firebus's picture

Beautiful Questions, Ugly Logic

Warren Berger wrote an article about how we could all be more innovative and make oodles of money if we'd only ask more provocative questions.

It looks like this is set to become a fantastically popular business book of some kind.

Looking at both the article, and the site, I had a nagging feeling of emptiness and so I decided to be mean and unpack the article in the least charitable way possible.

firebus's picture

Fungible measurements

Lots of people think it's an awesome idea to measure CO2 pollution in "cars".

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